Interesting post.
and very TRUE!
It is the reason so many people lose money on the stock market (amongst other reasons) and other investments.
It also drives a lot of human behaviour, influences decisions and otherwise has an influence on them.
Much more so than gaining something, losing something is a powerful motivator.
The fear of loss.
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e.g. When the recent 'stutter' in the markets happened, I ended up quite a bit down on my investments, had not cashed them in so it was a notional loss, it fell really quickly while I was busy and could not react.
What did you think friends and family said when they heard about this?
Of course, they all wanted me to cash them in in case I 'lost' more money. They were calling me up all the time and telling me when I saw them in person. It was driving them crazy that I was quite content to sit on that so called loss. Some of them wanted me to plough more money in, to try and recover it. They came up with all sorts of mad schemes.
They were getting more worked up than I was. They never get that excited when my accounts are up, only when they are down.
So I sat on them. My gut was telling me it was a temporary thing and they would recover.
Sure enough, few weeks later that 'loss' did not exist anymore as they had recovered. Then they were still saying I was crazy for hanging onto it, even though if I had followed what they said I would have lost a lot of money. As it was I ended up turning a profit about 3.5 weeks later, not a massive one, but enough to put a smile on my face. I also on top of that caught some action on the way back up, which really put a smile on my face
Then was when I cashed them in, took the money and went out for a nice meal